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Design and product leader in Dubai. Seventeen years turning complex enterprise and consumer systems into products that ship.
Building Harman’s first embedded UX team, and modernising a 15 year old AV control suite.
Design leadership for a new mobile OS aimed at emerging markets, driving development with 200 engineers.
Consolidating the sprawl of tools the customer care team used into one coherent agent desktop.
Four weeks of discovery that redefined the scope of a legacy retail optimisation product.
Leading digital transformation of trade insurance products for Canadian exporters.
Contextual research in hospitals, and a risk visualisation interface built to change the doctor–patient conversation.
Product roadmap and design for an AI video tool, and a regional app marketplace built for India.
Zeiss, a household name in lenses, built a futuristic smart mirror. Their first product in this business, and it needed a position before it needed screens.
Preeti Saluja is a Dubai based design and product leader with more than 17 years of experience across different continents and cultures. Her expertise is digital transformation and the delivery of experiences through a collaborative, user centric and systemic approach. She has worn different hats in large corporates and start-ups, which has led her to craft and present product vision to businesses.
At Export Development Canada she led digital transformation of trade insurance products for Canadian exporters. She has led AI driven supply chain and retail software for Logility, and Cloudworx, AV software for sound engineers, at Harman, a Samsung company. As Chief UX Designer at Samsung she led design strategy for upcoming flagship smartphones including Galaxy Fold, and shipped Tizen OS. At Telus she led design of the agent desktop application, delivering $5M in annual savings.
She has helped fund two start-ups by defining their product roadmap, IP folio and design for beta launch.
An electrical engineer and a design graduate from the National Institute of Design, she has expertise in envisioning product roadmaps for C level executives using the power of storytelling. She has two healthcare publications to her credit and four design patents covering smart energy, search engine and regional operating system ideas.
She loves to express her life's events through stories and comic strips, and reads non fiction when away from work. Designing hand crafted boxes that celebrate art is her new found love.
